Adoption of digital health is stalling. What is turning consumers off?

Fierce Healthcare
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Adoption of digital health is stalling. What is turning consumers off?

Two steps forward, one step back

In this Fierce Healthcare article, you'll learn about:
  • One-third of U.S. consumers are not using digital tools to manage their health. The use of wearable technology has decreased from 33% in 2018 to just 18% in 2020. Growing mistrust in the technology industry seems to be taking a toll, according to Accenture. Consumers rank hospitals (84%) as most trusted to keep their digital healthcare information secure. Only 11% of healthcare providers recommend digital tools for patient health management.

  • Two-thirds of consumers are open to virtual health and wellness advisories. Among Gen Z, 41% would prefer a virtual or digital experience with a doctor or other medical professional. Consumers are willing to receive virtual care from technology or social media companies such as Google and Microsoft (27%) and retail brands such as Best Buy, Walmart and Amazon (25%). These numbers will likely rise as digital-savvy generations come of age, according to Accenture. Nearly one-third of Gen X (32%) and 43% of millennials trust tech companies for health and wellness services, compared to only 20% of baby boomers.
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