Digital Health

Health advertising on Facebook: Privacy and policy considerations

Patterns
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Health advertising on Facebook: Privacy and policy considerations

PHI leaks are harmful

In this Patterns article you'll learn about:
  • In this study, it examines how browsing data can be exchanged between digital medicine companies and Facebook for advertising and lead generation to target a specific patient population.

  • The analysis focused on companies offering services to patient advocates in the cancer community who frequently engage on social media and the ways in which internet browsing data reveal facts about health to advertisers can be deceptive.

  • When protected health information (PHI) is leaked or stolen, the potential harms include physical, economic, psychological, reputational, and societal harms.

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