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Retailers, payers and startups could capture 30% of primary care market by 2030: report

Fierce Healthcare
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Retailers, payers and startups could capture 30% of primary care market by 2030: report

Redefining primary care could help save it

In this Fierce Healthcare article you'll learn about:
  • Primary care has become a hot market as U.S. retailers place big bets on healthcare and payers. Startups like Oak Street Health see a sector that's ripe for disruption.

  • Traditional providers are losing ground to nontraditional players in fee-for-service models. The U.S. is expected to be short 45,000 physicians by 2030. The pending physician shortage will be one major driving force for change in care models.

  • New care models with a heightened focus on specific populations will increasingly redefine the primary care space. These companies can arm traditional providers with data integration and care coordination tools

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