Digital Health

Study: Hispanics value health-tech more than their non-Hispanic counterparts

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Study: Hispanics value health-tech more than their non-Hispanic counterparts

60% comfortable with tech

In this MM&M article you'll learn about:
  • Study finds that Hispanics are particularly responsive to health-related marketing. Some 38% of respondents said they paid attention to it, compared to 31% of their non-Hispanic white counterparts.

  • Just under 60% of Hispanics are comfortable using technology-based products, according to Klick Health research.

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