The battle for consumer trust: How digital health tech can combat medical misinformation

Wolters Kluwer
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The battle for consumer trust: How digital health tech can combat medical misinformation

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In this Wolters Kluwer article, you'll learn about:
  • Digital health investment around the world hit an all-time high of $57.2 billion in 2021, fueled by the need to provide digital solutions and delivery models to patients during the pandemic.The record-breaking funding marks a 79% jump from the $32 billion raised globally in 2020. Digital health platforms aren't devoting much of these resources toward high-quality medical and wellness content. Digital health tech companies don't have the expertise or resources to ensure alignment between clinical and patient content. This can make it difficult for healthcare stakeholders to discern quality medical content from the work of savvy content marketers. High-quality, trusted content is the foundational element that enables digital health solutions to evolve from technology platforms to full-service patient content resources.
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