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The dawn of the FemTech revolution

Revolt. Revolt. Women Revolt.

In this McKinsey article, you'll learn about:

  • The Femtech landscape

" FemTech provides a wide range of solutions to improve healthcare for women across a number of female-specific conditions, including maternal health, menstrual health, pelvic and sexual health, fertility, menopause, and contraception, as well as a number of general health conditions that affect women disproportionately or differently (such as osteoporosis or cardiovascular disease). "

  • The market opportunity

" Depending on scope, estimates for FemTech’s current market size range from $500 million to $1 billion. Forecasts suggest opportunities for double-digit revenue growth. "

  • Potential avenues of disruption

" Addressing stigmatized areas: Companies are addressing what had been considered to be stigmatized topics head on, such as menstrual health (Thinx), sexual health (Rosy Wellness), pelvic care (Elvie), and menopause (Elektra Health). "


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