The FDA is Studying Influencers Who Endorse Healthcare Products

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The FDA is Studying Influencers Who Endorse Healthcare Products

TikTok in your healthcare

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  • The Food and Drug Administration is looking into the world of influencers who endorse healthcare products. They want to know how different kinds of disclosures (such as #ad and #sponcon tags) affect viewers' perception of sponsored content. Proper disclosure is necessary when an influencer has a personal, family, or employment or a financial relationship with a brand. The FDA is proposing two studies that will look at the impact of drug endorsements on consumers' recall, risk perceptions and behavioral intentions. 654 people will see ads featuring endorsement from a celebrity influencer, a physician, and a patient.

  • Some posts will involve direct endorsement disclosure, some will involve "indirect" disclosure (a vague hashtag like #sp). The agency's mission is to ensure that prescription drug promotional material is truthful, balanced and accurately communicated.

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