Innovating for value

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In this Harvard Business Review article, you'll learn about:

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• Athenahealth broke the ice by selling SaaS efficiently to small physician businesses, getting doctors to accept off-premises software, and achieving the ratios of customer-acquisition costs to long-term value.

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• Software tools will eliminate thousands of jobs in hospitals, insurance companies, insurance brokerages, and human resources departments, leading to improved labor productivity and quality of care.

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• SaaS companies can exploit economic inefficiencies to generate immediate, tangible customer return on investment, focus on network effects, and use software-enabled service models to maximize ROI.

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