Mar 12, 2023
Why So Many New Tech Companies Are Getting into Health Care
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Innovating for value
In this Harvard Business Review article, you'll learn about:
- Athenahealth broke the ice by selling SaaS efficiently to small physician businesses, getting doctors to accept off-premises software, and achieving the ratios of customer-acquisition costs to long-term value.
- Software tools will eliminate thousands of jobs in hospitals, insurance companies, insurance brokerages, and human resources departments, leading to improved labor productivity and quality of care.
- SaaS companies can exploit economic inefficiencies to generate immediate, tangible customer return on investment, focus on network effects, and use software-enabled service models to maximize ROI.
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