Problem Discovery & Value Proposition

What You'll Accomplish Identify a specific market problem that people will pay to solve. You'll learn to spot opportunities, validate demand signals, and craft a compelling value proposition that resonates with your target audience. Step-by-Step Process 1. Market Research Sprint: Analyze 3-5 market opportunities. 2. Audience Definition: Create detailed personas. 3. Value Proposition Canvas: Map your customer's pains and gains against your solution's pain relievers and gain creators. 4. Pitch Refinement: Write and refine your one-sentence pitch Deliverables ✓ One-page business concept ✓ 2-3 detailed customer personas ✓ Value proposition canvas ✓ Elevator pitch (tested with 5+ people)