Scaling Maternal Health Through Strategic Product Enablement
2024
Product
Scaling Maternal Health Through Strategic Product Enablement
Client: Cayaba Care
Location: Philadelphia, PA
Stage: Series A
Focus Area: Sustainable Health
The Challenge
Cayaba Care, a maternal health startup backed by leading impact investors Kapor Capital, Seae Ventures, Citi Impact Fund, Rhia Ventures, and Wellington Partners, needed to scale their product strategy to examine larger market opportunities while maintaining their mission-driven focus on maternal health outcomes.
Our Approach
We delivered comprehensive product strategy support across three critical areas: market research, product organization enablement, and strategic roadmapping. Through a collaborative 1-day executive workshop, we aligned leadership on priorities and mapped out an actionable path forward.
What We Delivered
Market & User Intelligence
20-page product market research report with roadmap to enter larger markets
Industry expert interviews and strategic introductions
User base estimates for 10 markets backed with real-world data by disease and zipcode
Product Foundation
Customer and user journey maps to clarify value delivery
Simplified tech stack recommendations aligned with growth stage
AI product enablement plan with tooling and prompt resource recommendations
Team Enablement
Agile product organization training for the entire team
30-60-90 day plan for product manager onboarding
Frameworks and documentation to sustain momentum post-engagement
The Impact
Cayaba Care gained clarity on their expansion strategy, equipped their team with modern product practices, and established data-backed pathways into new markets—all while staying true to their mission of improving maternal health outcomes in underserved communities.
