Babytech

Give the baby it's tech!

Babytech comes with mixed emotions.

Some feel that if technology can help the transition to parenthood, then why not use it? Others just see susceptible (ie. tired, terrified, teetering) consumers targeted to use devices with poor privacy adherence.

In whichever camp you stand, Babytech is not going away any time soon. Millennials are in their babymaking years and are avid tech consumers. This is the same group who is already familiar with using tech for fertility and sense of community in postpartum.

The baby monitor segment alone is expected to reach $1.7 Billion by 2024. AI-powered surveillance technology, for nurseries in particular, have become popular among new parents but triggers major privacy concerns with medical, privacy and parenting experts.

Overall the market includes products like smart sleepers, pregnancy trackers, breast pumps, apps that help preemie moms care for their kids and continuously monitoring blood pressure technology to identify early risk of cardiovascular disease.

To it taking a village?...