Offer scoping and customer targeting
Narrow from a broad mission to the offer a real customer will pay for, access, or refer right now. Define the target precisely enough to name 10 actual people or organizations to contact.
Day 3: Customer Validation
What You'll Accomplish
Talk to real potential customers. You'll conduct validation interviews to test your assumptions and gather concrete evidence that people actually want what you're building.
Step-by-Step Process
1. Build Your Screener: Create a 5-question form to identify people who match your target customer profile.
2. Outreach Campaign: Use marketing channels to reach potential interviewees.
3. Conduct Interviews: Use Cal.com for scheduling. Record with Loom (with permission). Ask about their current solutions, frustrations, and what they'd pay for improvement.
4. Synthesize Findings: Create an insights dashboard and look for patterns
Deliverables
✓ 10-15 completed customer interviews
✓ Validation report with key insights
✓ Revised value proposition based on real feedback
