Latch on to Breastfeeding
Latch on to Breastfeeding
Aug 8, 2022
Content
Globally, only 40% of children under 6 months are exclusively breastfed and that number is continuing to decline.
Breastfeeding Awareness Month
Globally, only 40% of children under 6 months are exclusively breastfed and that number is continuing to decline. And in the U.S. ~23% of babies are exclusively breastfed, despite recommendations by the American Academy of Pediatrics.
The fact is breastfeeding is not talked about enough, from its challenges to its benefits. What's more, how those who breastfeed get support has shifted dramatically over the years. These days, information is heavily sought in non-traditional medical settings - most notably social media. In order to promote, protect, and support breastfeeding, providers are challenged to extend themselves to reach those who want to breastfeed and those who support them in their journey via social media and technology.
With several studies showing telehealth support and discussion forums as effective tools for individuals living in remote areas, the question becomes how else can digital care support breastfeeding individuals?
There are opportunities for health tech companies to develop supporting tools for lactation consultants, caregivers, and breastfeeding parent themselves. However, apps on the market today mostly focus on mealtime and baby weight tracking. We predict an expansion in this category, given the recent focus on women's health, but only time will tell...
August 1 - 7th marked the international breastfeeding awareness week. Breastfeeding awareness will continue to be celebrated throughout August. We encourage you to read up, reach out, and support a breastfeeding parent in your life.
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In the News
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Using Telehealth to Expand Patient Access to Breastfeeding Support
mHealth Intelligence
American Academy of Pediatrics
Amid baby formula shortage, one health system is going digital with breastfeeding
Digital Health
Trinity Health of New England is partnering with startup Nest Collaborative on virtual breastfeeding consulting. The partnership comes amid a nationwide shortage of baby formula. Virtual consultants will be available 24/7 at no cost to the mother or infant. Nest-Trinity is the latest partnership between digital health startups and health systems to improve the experience for women’s and maternal health service lines.
New Moms Latched On to Remote Breastfeeding Help. Will Demand Wane as Pandemic Fades?
KHN
Bringing Breastfeeding Support to More Mothers and Caregivers
NICHQ
Senators are pushing TSA to clarify its rules around breast milk and formula at airport security
19th News
